Apple says the elusive white iPhone 4 will remain out of reach until spring.
The company's "Apple Store" iPhone app lets people reserve products to pick up at local Apple stores and bloggers started posting screenshots of the app appearing to offer the option to reserve a white iPhone 4 yesterday. But by late afternoon, that option was no longer available.
Trudy Muller, an Apple spokesman, said the company is sorry to disappoint customers with another delay. She did not give reasons for the delay, but Apple said in July that the white models are "more challenging to manufacture than we originally expected."
Apple had hoped to make the phones available sometime late this year. The black version went on sale in June.